Splendid Communications launches YARN to enhance SEO offer

Splendid Communications has launched a new organic search offering, YARN, to add SEO expertise to its creative and PR services.

Yarn

Splendid’s new organic search offering, YARN

YARN is Splendid’s “people-first creativity blueprint”, which is an approach designed to enhance organic reach for brand content and “deliver stories that travel”.

The agency said that its approach to SEO would create content that would enhance the value of a link and boost the ranking of content as a story “travels”.

Gavin Taylor, Splendid’s head of performance, said: “Think of it as SEO storytelling. In our multichannel world, the dark arts of ‘mechanical’ SEO are less and less effective. But with this new organic approach we’re at the forefront of content optimisation. I’m really excited about the potential.”

He added: “With so many available options for consuming content, the challenge brands face today is creating a narrative strong enough to remain intact wherever and however it is told and shared. We’re leveraging our people-first creative storytelling to maximise search performance. It represents a step change in traditional link acquisition and content practices.”

Related Posts
Inspiring Girls International partners with W Enterprise
W Enterprise partners with Inspiring Girls International
Charity, Inspiring Girls International is to partner with W Enterprise to establish its profile and secure sponsorship for a global campaign. The agency will look to elevate [...]
Ketchum appoints Jo-ann Robertson as London CEO
Ketchum appoints Jo-ann Robertson as new London CEO
Ketchum has promoted Jo-ann Robertson to CEO of Ketchum London. She replaces current CEO Denise Kaufmann, who is returning to the US to become the agency’s director of client [...]
Milk & Honey PR partners with Leap Films
Milk & Honey partners with Leap Films
Milk & Honey PR is partnering with Leap Films to add a video production and animation offering to clients for both traditional and social campaigns. Meg Dibb-Fuller, the [...]
GK Strategy appoints three associate directors
GK Strategy appoints three associate directors
Strategic comms consultancy GK Strategy has appointed Christine Quigley, Rebecca Lury and Martin Summers as associate directors. The trio will help drive the [...]
Copyright © 2017 Gorkana