Former Guardian Leader of the Year joins Bite

Bite has enhanced its senior team with the appointments of former Leader of the Year winner (The Guardian) Sam Fresco as head of innovation and growth, and Tag Worldwide’s Sophie Holdham as client services director.


Sam Fresco

Formerly of digital agency Clock, Fresco will lead on client strategy, innovation and partnerships at Bite.

At Clock, he co-founded a new product called SwipeStation, an interactive out-of-home media technology platform for retail and leisure venues. Taking the concept from idea to market, he won clients such as Coca Cola, Red Bull, Butlins, Pepsi Max (Britvic), Yates’s and Odeon.

In 2014, Fresco was awarded Leader of the Year and nominated for Great British Entrepreneur of the Year, before gaining experience as innovation lead at EngageWorks in its Flux Innovation Lounge.

In this role, he gained experience in emerging technologies, including projection mapping, virtual reality, augmented reality, collaborative working environments, immersive experiences, IoT and wearables.

Fresco’s role at Bite will be to advise clients on how to use these new technologies to improve the way they tell their stories.

Bite2 1

Sophie Holdham

Fresco said: “Bite works with some of the world’s most progressive brands – large and small – so it makes sense to ensure the agency is embracing these advances in tech across all campaigns.”

Sophie Holdham joins Bite as client services director after six years at global brand agency Tag Worldwide, where she worked closely with Land Rover and Reckitt Benckiser in a strategic, creative and campaign management capacity.

At Bite, she will focus on driving integrated campaigns and pulling in all the agency’s specialists to meet client briefs.

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