CIPR, Mischief, Telefonica and Save the Children join Cision World Tour London panel debate
Lucy Hart, head of influence at Mischief, Nicola Green, director of corporate affairs at Telefonica UK and Kirsten Walkom, global communications director at Save the Children [...]
Opinion: How PRs can optimise content for consumers
Communicators can deliver content optimised to reach consumers at the right time and in the right format if they put themselves in the driving seat, says Marcus Sorour, [...]
Behind the Headlines with Launch PR’s Johnny Pitt
Johnny Pitt, CEO of Launch PR, on roaring success, a very public penchant for chocolate and the worst thing anyone has said to him. Before I reach the office in the morning, [...]
How to pitch in to new titles
The launch of new media titles is high on the mind of PR and comms professionals this week as Trinity Mirror debuted its national newspaper The New Day with a £5m advertising [...]
Fairtrade Fortnight cuts through with a simple message
Launched in 1997 by the Fairtrade Foundation, Fairtrade Fortnight is at the heart of the brand’s mission to promote fair pay for farmers in the Third World and it [...]
Gorkana meets … Stuff
In Gorkana’s latest media briefing (18 February), Will Dunn, editor of Stuff, discussed the magazine’s tone of voice and how it values exclusivity, how strong visuals are a [...]