Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Former We Are Boutique co-founder launches new digital business
The former co-owner of PR agency We Are Boutique, Elliot Jones, has launched Zigzag Media in York. Zigzag offers a digital-focused B2B service, has recently launched its [...]
Chaz Brooks Communications rebrands to brookscomm
Surrey-based B2B PR and digital marketing agency Chaz Brooks Communications has rebranded to brookscomm after 20 years of trading. The agency has hired new digital marketing [...]
Threepipe launches new spirit enhancer range
Threepipe has been chosen to manage consumer and trade media relations, as well as social campaigns, for new spirit enhancer Merchant’s Heart, which is being brought to market [...]
This week’s top trending features on Gorkana News
Your bite-sized update on the best PR opinion, interviews, events and insights featured on Gorkana News this week. PR Case Study: #essiexrankin essie is a small, cult nail [...]
The Write Angle makes senior hires
Lancashire-based marketing comms agency The Write Angle (TWA) has brought in Sally Fairclough as associate director and Jen Hill as client services director. [...]
Senior Labour official to join Campaign Collective
Nancy Platts, former Labour Party candidate in Brighton Kemptown and currently trade union manager in the office of Labour leader Jeremy Corbyn, is to become a member of [...]
The Forge wins Gousto reputation management brief
The Forge Communications has been retained by food delivery company Gousto to handle its issues management in the UK. Gousto delivers fresh, pre-measured ingredients and [...]
PR Case Study: #essiexrankin
essie is a small, cult nail polish beauty brand loved by those-in-the-know, but with the ambition to become a household name. To increase brand awareness, Golin needed to turn [...]
March 20 – 24: the most read people news on Gorkana News this week
Your bitesize update on the latest people news and moves featured on Gorkana News this week: Hotwire’s Brendon Craigie steps down Hotwire’s group CEO, Brendon [...]
Smoking Gun wins Arriva Buses North West PR brief
Smoking Gun PR has been appointed to handle the PR for Arriva Buses in the North West and Wales. Arriva is one of the largest bus and train transport services organisations in [...]
nextbike hands UK brief to Nathan Rous PR
Nathan Rous PR has been chosen to handle the UK PR for public bike sharing scheme nextbike. The nextbike scheme, which launched in 2004, is based in over 100 cities globally, [...]
Couchbase chooses Spark Communications for Pan-European brief
Spark Communications will manage PR for database company Couchbase across the UK, France and Germany, developing a creative content strategy to engage customers and the media. [...]
How PRs can help when journalists are worried about trust in the media
Journalists across the world are showing concern about a perceived declining trust from the general public, but CNBC’s Arjun Kharpal and PLMR’s Ollie Lane say the media must [...]
Five ways PRs and brands can get ready for Christmas 2017
Christmas may only have taken place three months ago, but savvy retail brands are already planning for their most profitable time of year in 2017, says Courtney Rogers, [...]
Founder of Hot Tin Roof launches automated PR service
Sarah Lee, the founder of Scottish tech agency Hot Tin Roof, has launched PingGo, an automated PR service which targets start-ups and SMEs. PingGo offers a do-it-yourself, [...]
Ilk wins Adlington
Ilk has added Adlington, an independent living company, to its client roster. The new account will be managed out of the agency’s head office in Leeds. Ilk will deliver PR and [...]
Buchanan advises Solo Oil on Tanzanian investment
Buchanan is advising Solo Oil on its acquisition of a 10% interest in Helium One, a private helium exploration and production company in Tanzania. Buchanan’s sector specialist [...]
Finsbury’s London office teams up with Christina Mills
Finsbury’s London office has brought Christina Mills on board as a consulting partner; working through her recently founded consulting business Christina Mills Communications [...]