Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Behind the Headlines with MWW’s Ked Mather
Ked Mather, senior account director at MWW PR, on the power of “old fashioned networking”, the importance of being an all-rounder in PR and the need to make the [...]
Capitalize and Tea & Cake PR form ALTER
Following last July’s acquisiton of PR and social specialist agency Tea & Cake PR with creative comms firm Capitalize, the agencies have rebranded as one business called [...]
60 seconds with Victoria Main, Cambre Associates
Victoria Main, director of media at Cambre Associates, on her passion for media relations, how the PR industry should cut down on jargon [...]
Rule 5 wins Birchwood Price Tools
Specialist comms agency Rule 5 has won a competitive three-way pitch for two of Birchwood Price Tools’ (BPT) top power tool and wood screw brands, Bullet and Punk. Rule 5 will [...]
Fleet Street Communications wins Lamb Weston
Fleet Street Communications has added Lamb Weston, an international supplier of frozen potato products, to its trade portfolio. The agency won the account following a [...]
Meet the CNBC International editorial team
We have a final few places left for our media briefing with on CNBC International on Wednesday 27 Jan , where we’ll be meeting news editor, Katrina Bishop, social media [...]
Brompton appoints The Earned Agency
British bicycle brand Brompton has appointed The Earned Agency as its UK PR and comms agency, following a four-way pitch. The agency has been briefed to create a series of [...]
Mischief PR wins first Creative Shootout
Mischief PR has been named the winner of the first one-day creativity competition Creative Shootout, winning the title of the UK’s most creative PR team for its response to a [...]
Gorkana meets…Last Word
Gary Corcoran, editorial director at Last Word which publishes financial titles International Adviser, Portfolio Adviser, Expert Investor and Fund Selector Asia, on the [...]
Flagship Consulting wins ABTA brief for #Earlybird campaign
The Association of British Travel Agents (ABTA) has chosen Flagship Consulting to enhance the reach of its annual Earlybird campaign, which encourages customers to book [...]
Stripe names Chris Stevenson MD
Stripe Communications, which is celebrating its tenth anniversary, has named Chris Stevenson, former director of client service and business development at Emanate, as MD of [...]
A guide to influencer marketing
Takumi, a free app which aims to “revolutionise the way brands engage with influencers on Instagram, launched in October 2015. Three months on, and with clients including [...]
Change comms impacts positively on business
In a special Gorkana webinar this week, Ketchum directors David Rockland and Kieran Colville explained how the agency helps businesses change, how it measures change [...]
Pegasus hires Alison Perkins as head of studio
Health and beauty specialist Pegasus has appointed Hogarth Studio’s operations manager, Alison Perkins, to the newly-created role of associate director, head of studio. With [...]
AMEC partners with Cannes Lions
AMEC, the International Association for Measurement and Evaluation of Communication, has linked up with Cannes Lions to launch an advisory service for the Research and [...]
Peppermint Soda adds clients to property portfolio
Peppermint Soda has expanded its property portfolio with three new clients including Story Homes, Till Asset Management and Artez Group. Peppermint will develop Story Homes’ [...]
Cheapflights hires White Tiger for UK PR
Travel search brand Cheapflights has brought in White Tiger PR to handle its UK consumer and trade PR, following a competitive pitch. White Tiger has been briefed to raise the [...]
Andy Coulson to launch corporate comms firm
Andy Coulson, ex-News of the World editor and a former Downing Street director of comms, has joined forces with Pitch’s chief exec Henry Chappell to launch Coulson [...]