Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
The pop-up paper and its PR value
As The New European publisher Archant reveals that it will continue to publish issues of the pop-up title after its initial cut-off date, Gorkana explores the opportunities [...]
Tin Man to launch second series of Thunderbirds Are Go
ITV Studios Global Entertainment (ITVS GE) has appointed comms agency Tin Man to launch the second series of children’s show Thunderbirds Are Go and promote the latest [...]
Contura hires Rooster
Europe’s leading wood burning stove company, Contura, has chosen Rooster to handle its UK PR. As Contura’s first PR agency since the company’s UK launch in 2008, Rooster has [...]
Weber Shandwick launches #BrutalCut campaign for ActionAid
Weber Shandwick and outdoor media partner Clear Channel have launched a campaign with ActionAid UK called #BrutalCut to raise awareness of female genital mutilation (FGM). [...]
Abchurch appoints Tim Thompson
Abchurch has appointed Tim Thompson as joint senior partner. He will work alongside Abchurch founder Julian Bosdet. Thompson has over 25 years’ experience in financial, [...]
Gorkana meets… marie claire’s Natalie Lukaitis
Natalie Lukaitis joined marie claire as digital beauty editor from STYLIST magazine in May. In an exclusive interview, she talks to Gorkana’s Jessica Lester about [...]
Regester Larkin director relocates to Houston office
Claire Snowdon, director at Regester Larkin and head of its aerospace, defence and maritime sector team, has relocated to the Houston office. Snowdon will continue to work [...]
Shortlist for PRWeek UK Awards 2016 announced
Unity has been shortlisted for 10 PRWeek UK Awards this year, with Golin nominated eight times, The Romans in the running for seven, and Taylor Herring and Mischief nominated [...]
Children’s cancer research charity Kidscan renews brief with Rumpus PR
Manchester-based agency Rumpus PR has been re-appointed by children’s cancer research charity Kidscan following a competitive six-way pitch. Kidscan, which has worked [...]
Wearable tech brand Misfit hands UK PR brief to Ranieri
Misfit, the wearable tech brand co-founded by former Apple CEO John Scully, has brought in consumer tech PR and social media specialist Ranieri to handle its UK PR. Acquired [...]
Gorkana meets… Music Week
Gorkana’s Louise Pantani catches up with Daniel Gumble, news editor of Music Week, as he talks about his love of music, the magazine’s readership and a typical [...]
Instinctif Partners and BritishAmerican Business collaborate post-Brexit
PR agency, Instinctif Partners, and business network, BritishAmerican Business (BAB), have partnered to support business growth and trade between the UK and the US in the wake [...]
Rostrum announces five promotions
Corporate PR and content marketing agency, Rostrum, has announced five promotions: Jo Cresswell to account director, Sam Anderson to operations manager and Sophie Mellish, [...]
Aberdeen Young Professionals partners with Aspectus
Aberdeen Young Professionals (AYP), a local talent network for young professionals working in and around the city, has partnered with Aspectus, as it looks to engage the next [...]
Moving to the Darkside with The Sun’s former news chief, James Clench
James Clench, who joined PHA Media in May after 15 years at The Sun, talks exclusively to Gorkana about why he’s made the transition, the stories he was most proud to [...]
What PRs think of Twitter’s ‘See What’s Happening?’ campaign
See what’s happening — politics on Twitter.https://t.co/xaJo3PmYn5 — Twitter (@twitter) July 25, 2016 Twitter is the social tool that allows PRs to tell brand stories [...]
The Stroke Association launches new campaign
The Stroke Association has launched a new campaign in England calling on the UK Government to commit to maintaining a national stroke strategy around the treatment of strokes. [...]
Bridges Ventures chooses Redleaf Communications
Specialist fund manager Bridges Ventures has appointed Redleaf Communications as its retained PR and comms consultancy. Bridges is focused exclusively on sustainable and [...]