Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
We Are Social names head of strategy
Global social media agency We Are Social has brought in Adjust Your Set’s Harvey Cossell as head of strategy. Cossell has spent the past three years as strategy director at [...]
Babel PR promotes Matt Humphries to UK MD
Babel PR, an integrated technology PR and communications agency, has promoted Matt Humphries to UK MD. Humphries has been with Babel since 2008, and will now head up the [...]
Energy UK appoints Abbie Sampson to lead its communications team
Abbie Sampson, head of news at Which?, will join Energy UK as a director of external affairs at the start of the new year. Sampson was previously chief press officer at [...]
WHSmith hands Christmas brief to Another Word Communications
WHSmith has appointed Another Word Communications to provide PR support in the lead up to Christmas. The agency will report to Laura Wildish, marketing manager at WHSmith, and [...]
Go Barefoot appoints Three Little Birds
Travel tour operator Go Barefoot Travel has appointed Three Little Birds PR and Business Development to build awareness of its brand in the UK. Specialising in small groups [...]
Morning Advertiser’s Mike Berry joins Fleet Street Communications
The Morning Advertiser’s managing editor, Mike Berry, is joining Fleet Street Communications to take on the newly-created role of head of content. Berry has worked as a drinks [...]
Is PR slow to take advantage of content opportunities?
While branded content is growing in popularity among marketers, there are few PR agencies on the shortlists for this year’s International Content Marketing [...]
Roger Coupe Estate Agent briefs PMW
West Sussex-based marketing agency PMW has been brought on board by Roger Coupe Estate Agent to handle its PR and social media, as the property specialist celebrates its 25th [...]
White Paper: The Power of Video in PR and Comms
The Power of Video in PR and Comms: How communicators and journalists use video to tell their stories As video becomes a favoured format online, an exclusive Gorkana White [...]
Redrow appoints Instinctif Partners to raise corporate profile
FTSE 250 British housebuilder Redrow has appointed Instinctif Partners as its retained corporate PR adviser. Instinctif Partners will support the promotion of Redrow’s [...]
Oman Air hires Four Travel
Oman Air has appointed Four Travel, the travel division of Four Communications, to handle its PR in the UK & Ireland. Four Travel will focus on promoting the international [...]
Opinium hires associate director
Insight agency Opinium Research has hired Andy Easton as associate director. Easton previously worked at Optimisa Research Limited, Albemarle Marketing Research and Gfk. [...]
TVC briefed to help cut number of uninsured drivers
MIB (Motor Insurers’ Bureau) has brought creative agency TVC on board to help reduce the number of people driving without car insurance through a new awareness campaign. TVC [...]
Pagefield appointed to RBLI LifeWorks programme
Royal British Legion Industries (RBLI) has brought in Pagefield to develop and execute a campaign for its LifeWorks programme, which helps veterans return to the workplace [...]
TASTE announces new leadership team
London-based food and drink comms agency TASTE has restructured its leadership team with the appointments of Bite’s Ricky Davison, Spider PR’s Charlotte Joseph and We Are [...]
60 Seconds with Tom Coombes, Cognito
Tom Coombes, CEO and founder at finance-focused PR and marketing firm Cognito, talks to Gorkana about his experiences managing an international agency, the challenges he has [...]
Opinion: How PRs can make the most out of branded content
Content is content, right? Not according to research by the Branded Content Marketing Association (BCMA). You need to understand the difference if you are to make the most of [...]
Triple S Group hires FA’s Mark Whittle to lead PR company
Triple S Group, the management group for Wayne Rooney, has appointed the FA’s former head of media, Mark Whittle, as MD of its newly-formed PR company, Triple S [...]