Gorkana has put together an infographic telling the story of last week’s ground-breaking AMEC summit and its impact on social media, following key announcements including the launch of AMEC’s integrated Evaluation Framework. For video and views on the AMEC Summit 2016, take a look at:Video Highlights from day 2 at the AMEC Summit 2016 Highlights […]
Jaimie Kaffash, news editor at Pulse and healthcare specialist Cogora, tells Gorkana about his award-winning team, life working on a public sector trade publication and his drive to source exclusive stories. The Pulse news team won ‘Best Section Team – Business’ at this month’s BSME Rising Stars Awards. What is special about the team? The reporters all understand news, and what […]
London hosted this year’s AMEC Summit which focused on Making Metrics Matter. The event saw hundreds of international delegates and organisations gather to discuss the latest innovations within the media evaluation industry. The launch of AMEC’s Integrated Measurement Framework and the awards ceremony were key talking points on social media and we have summarised the […]
Clarion Communications has been appointed by the British Turkey Federation to raise awareness of British turkey products. The agency will work on a campaign with social media influencer and nutritionist, Madeleine Shaw. Shaw will support the campaign through national news generation, events, recipe creation and social media. The campaign aims to drive awareness of British turkey […]
Michael DiSalvo and Ben King, account directors at Ogilvy PR’s New York office, have won gold at the 2016 Cannes Young Lions PR Competition. Competing against 17 other teams from around the world, DiSalvo and King are the first US team to win gold in the Young Lions PR Competition. After winning regional competitions and being […]
In contrast with Cannes Lions 2015, when the Grand Prix PR Lion was won by PR agency MSLGroup, this year’s most coveted award was won by Swedish advertising agency, Forsman & Bodenfors. Forsman & Bodenfors won the PR Lion Grand Prix award for its The Organic Effect campaign with Co-op. The campaign, produced in […]
Me:Mo has launched a dedicated production platform, Me:Mo TV, that specialises in making digital video content for brands. Me:Mo TV will look to deliver editorial film for brands as part of PR campaigns, social campaigns, traditional promotions and marketing. The team will be overseen by the BAFTA award-winning head of video production, Marc Reeks. Nat Coombs, […]
PR and content agency Good Relations has appointed Henry Elliss as senior online strategist to enhance its content marketing team. Elliss will focus on senior client counsel and team development. He will also play a key role in new business growth. With 15 years’ experience in digital and content marketing, Elliss has particular expertise in […]
As it launches in Europe, Yellow Jersey PR wins the corporate brief for US alternative finance lender, Trade Finance Solutions. The financial and corporate communications consultancy will implement a B2B media relations campaign that will drive awareness of Trade Finance Solutions in Europe. The account will be managed by consultant Aidan Stanley, director Felicity Winkles and Dominic Barretto, founder […]
Oskar Yasar, managing partner of Broome Yasar Partnership, explains why communications skills are so highly valued among today’s corporate leaders following the publication of the consultancy’s report: From Corporate Affairs to Corporate Leader: Today’s corporate affairs director, tomorrow’s CEO? Chief executives, who are entrusted as guardians of finances, organisational structure and strategy, have traditionally been accountants, corporate lawyers and consultants. However, […]