Tracey Stapleton, MD of The Spa PR Company, on the importance of developing the agency’s role beyond PR, being a great list maker, the thrill of achieving a media “snowball” moment during a campaign and the five things she’d like to tell her ten-year-old self. Before I reach the office in the morning, I’ve already… I’m a bit […]
The PRCA, ICCO and AMEC are setting up a global working group to provide feedback on AMEC’s Integrated Evaluation Framework which was launched at the London AMEC summit on 16 June. Together the three organisations will implement controlled testing of the new framework by providing valuable user stories and practical testing. Francis Ingham, PRCA Director General & ICCO Chief Executive, said: “The […]
This year’s Cannes Lions festival may have highlighted the challenges PR agencies face to get recognition at the event but, as ever, there were wins to celebrate and lots of talking points. Here’s Gorkana’s round-up of news and views from last week’s event. At the start of the week, Engine was announced as one of the […]
Dr Leah Totton, winner of the BBC TV series The Apprentice in 2013, has hired Positive Communications to handle her PR. After winning The Apprentice in 2013, Totton, already a practicing doctor when she applied to be on the BBC series, went on to open two cosmetic skin clinics with her business partner Lord Alan Sugar. […]
Aduro Communications has been chosen to deliver an anniversary campaign around this year’s 45th birthday of the Mr. Men family brand. The brief from Sanrio, owner of the Mr. Men and Little Miss brand, will focus on enhancing the Mr. Men archive, which includes Roger Hargreaves’ original drawings, roughs and vintage product samples. Aduro has developed […]
After only five of 84 PR Lions were awarded to PR agencies at this year’s Cannes Lions festival, PRCA’s director general, Francis Ingham, discusses his disappointment with the results and suggests four areas to concentrate on in the future. Cannes 2016 will not be remembered with pride by many within the PR industry. That’s the stark truth. […]
Trainline has appointed MSLGROUP London’s Victoria Biggs as European director of comms. She takes on her new role in August with a brief to drive brand awareness in the UK and Continental Europe. Biggs has been briefed to set the independent rail retailer’s European comms strategy across multiple markets, including France, Germany, Italy and Spain. She will […]
As Gorkana publishes the EU Referendum Media Digest after the landmark results, here are the figures across mainstream and social media and the top Tweets around the unanticipated final verdict. Despite his resignation this morning (24 June 2016), after failing to convince enough voters it was best to remain within the EU, David Cameron was a key influencer […]
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News. People News Good Relations has appointed Henry Elliss as senior online strategist to enhance its content marketing team. Insurance comms specialist, Simon Hayes, […]
Primark, Channel 4, FTI Consulting were among the winners at this week’s Corporate Engagement Awards 2016. High street retailer Primark won the Grand Prix with its ‘Primark Sustainable Cotton Programme’, which is carried out in association with CottonConnect and the Self-Employed Women’s Association. In addition, Primark won two gold awards – for Best environmental or sustainability programme and for Best collaborative […]