Energy provider OVO has appointed Dyson’s Adam Rostom as chief marketing officer and named the Guardian’s Katie Thompson as its new comms director, as the company looks to build its brand and drive growth plans. Rostom, who joins OVO later this month, was previously global category director for cordless and robot vacuum cleaners at Dyson. […]
Mark Flanagan, senior partner for content and digital strategy at Portland, believes that there is opportunity for businesses to produce content that informs or entertains, and where the commercial imperative is reputational rather than advertising-led. Among academics, the maxim “publish or perish” means publish your research, or risk losing your job. The term could equally apply […]
Your bitesize update on the best PR opinion, events and insights on Gorkana News this week: Opinion: How to replace ‘hurry sickness’ with creative success Chris Lewis’ new book, Too Fast To Think, which launches on Monday (October 3), looks into the industry’s busy, ‘disruptive’ work culture and how it hinders creativity. Lewis, who founded the eponymous PR agency, told Gorkana why he […]
Your bitesize update on the latest agency news featured on Gorkana this week: W has opened a full-service office in Amsterdam, in partnership with boutique consultancy roycomm, 12 months after opening its doors in Singapore. The agency will be known as W|Roy Communications, and will led by Lyddia Roy, who takes up the role of […]
Superdrug has chosen Well Hello, an independent PR agency set up by WE Communications’ Nick Woods and Cow PR’s Lisa Taylor in February, to handle its health PR activity. Well Hello has been briefed to build Superdrug’s health and wellness credentials, services and products. It will also deliver editorial and creative content across a range of business […]
International networking group Global Women in PR (GWPR) has launched a survey that shows a £12,600 pay gap between the salaries of men and women. Conducted by OnePoll on behalf of GWPR, the data collected from 12 countries revealed an average global PR salary of £57,200, but there is a £12,600 difference between the average […]
International communications consultancy Hotwire has acquired tech specialist agency Eastwick Communications as it expands its US presence. The acquisition will also strengthen Hotwire’s tech credentials in the North America region. The announcement follows Hotwire’s recent partnership with Brazil-based comms agency VIANEWS. The agency aims to position itself as global, yet localised alternative to the major global comms agencies. Brendon Craigie, global […]
As part of AMEC Measurement Month, Gorkana, Cision and PR Newswire hosted an agency panel event which discussed measurement challenges, success stories and their top tips. Gorkana‘s panel shared their campaign measurement success stories in the video above, which was filmed at the ‘How you can prove success – the real world PR measurement challenge’ panel earlier this week. The […]
Your bitesize update on the latest People News and Moves featured on Gorkana this week: Engine has brought in Dave Roberts from M&C Saatchi Sport & Entertainment to lead the UK arm of its content and entertainment marketing agency, Trailer Park. Roberts will be responsible for expanding Trailer Park’s London offering and will report to Engine’s […]
Jon Lonsdale, CEO at tech and B2B marketing agency Octopus Group, talks about its transition from PR specialist to integrated agency, and shares his tips for team building. When you started out at Octopus Group, what were your ambitions? What did you want to help create? I co-founded Octopus 15 years ago with some mates and […]