Party conference season is in full-swing and this week’s Labour Party Conference has attracted PRs from both agencies and in-house teams. Gorkana asks attendees from FleishmanHillard Fishburn, MHP, Burson-Marsteller and London Communications Agency about the value of these events in PR. Inevitably, party political conferences – with a range of key players from politicians and journalists to […]
Instinctif Partners, which was crowned ‘Best IR agency or PR consultancy’, and Redleaf Communications, runner-up in the category, were among those recognised at the Corporate & Financial Awards, which took place last night (27 September) in London. Richard Nichols, CEO at Instinctif Partners, said: “To be recognised as the Best PR Consultancy is something that Instinctif Partners would […]
Redleaf Communications has been appointed by Kuflink, a peer-to-peer lending platform and part of The Kuflink Group, to handle its consumer PR. The agency has been briefed to raise the profile of the Kuflink platform, which offers investors the opportunity to invest in specific residential and commercial property opportunities. Emma Kane (pictured), Redleaf’s chief executive, will lead […]
Cold-pressed drinks brand Coldpress has handed a consumer PR brief to Piracy Corporation. Coldpress was launched by its founder, Andrew Gibb, in Australia in 2006, and set up in the UK in 2011. Building on its initial success on fruit juices and smoothies, the company expanded into vegetable-fruit juice blends in January 2015, with the […]
W has opened a full-service office in Amsterdam, in partnership with boutique consultancy roycomm, 12 months after opening its doors in Singapore. W has decided to put down permanent roots in Amsterdam after a series of successful projects, culminating in the launch of the new W Hotel in the city. The W Hotel campaign was […]
Burson-Marsteller has named Mike Fernandez chair of its global corporate and financial practice. Based in New York, Fernandez will spearhead client development, strategy and new service offerings. Most recently, Fernandez led global corporate affairs at food product supplier Cargill and has served as the chief communications officer for five large US-based corporations across different industries, including […]
Next 15, which owns Text100, Bite, OutCast, and MBooth, has acquired tech PR agency Pinnacle for £4.4 million. At the same time, the digital marketing and PR group has reported a 30.3% rise in revenue in the six months ending 31 July 2016, as well as a 47.2% increase in pre-tax profit in the same period. Pinnacle, […]
CoolBrands’ annual list of the trendiest products and services has been published this week with Apple, Glastonbury and Netflix at the top in 2016. PR pros tell us how you can build a ‘cool’ brand through comms. A ‘cool’ brand shows traits such as authenticity, desirability, innovation and originality, according to CoolBrands which publishes its list every […]
Splendid Communications has launched a new organic search offering, YARN, to add SEO expertise to its creative and PR services. YARN is Splendid’s “people-first creativity blueprint”, which is an approach designed to enhance organic reach for brand content and “deliver stories that travel”. The agency said that its approach to SEO would create content that would enhance the […]
Instinctif Partners has launched a crisis management tool to help companies measure the resilience of their business. CrisisOptic is the new tool and it measures resilience in 10 key areas; from governance and risk management to operational response. It generates a business resilience score based on the examination of 112 data points. Along with the score, Instinctif Partners […]