Speed devised a thought leadership campaign, BuzzBites, to enable Nestlé Professional to gain cut-through in a competitive industry. Campaign: BuzzBites Client: Nestlé Professional PR Team: Speed Timing: Nine months across 2017 Summary Nestlé Professional tasked Speed to come up with an innovative new PR model. Using social listening tools and media analysis, Speed planned and […]
Brendon Craigie, co-founder and managing partner at Tyto PR, reveals why the agency has a flexible working model, the most challenging and rewarding aspects of founding a business and what the next big tech innovation will be. What were the challenges moving from running a large agency like Hotwire to then going back to founding […]
Lucy Gornall, health and fitness editor of TI Media’s weekly magazines, reveals how she is able to manage content across multiple publications, how she likes to work with PRs and combining work with her role as a personal trainer. You are health and fitness editor across TI Media’s weekly publications, what does that entail? I […]
Here’s a round-up of the week’s top PR news, featuring Cision’s latest white paper, new hires at Telefonica UK and Hudson Sandler and the Hacks vs Flaks summer sports day. The four steps to creating a foolproof crisis comms plan In our latest white paper – The four steps to creating a foolproof crisis comms response – […]
We are living in the ‘social media age’, where audience are connected like never before. This has undeniably had a profound impact on the media industry. In the last decade, we have seen the rise of social publishers like LADbible, BuzzFeed and NowThis whose audience and reach dwarfs that of many traditional media. These publishers […]
James Myers, group managing director at TVC Group, reminisces about his time at the agency as it celebrates its 20th anniversary. TVC Group has just turned 20, with you at the agency for 17 of those years. What was it that attracted you to the business? There was no other company in the comms industry doing […]
Here’s a round-up of the week’s top PR news, featuring Cision’s latest white paper, LADBible’s CommsCon session and new wins for Cirkle, Red Lorry Yellow Lorry and Launch. CommsCon Following new eMarketer research revealing that young people are abandoning Facebook at record rates, the platform’s future has never looked more precarious. LADBible’s head of comms, Peter Heneghan, […]
Perhaps the most important role for a PR is to be able to guide their company or client through a crisis. Given that nothing can wipe reputation, prestige and share price from an organisation quicker than a PR crisis which is spiralling out of control, crisis communications is, ironically, one of the best ways a […]
Alice and Heidi Bland, co-founders of Bland PR, reveal what it’s like to work with your twin, the pair’s complementary backgrounds and how the agency combines both freelance and agency models. Alice, why did you decide to launch your own agency at such a young age? Creatively, Bland PR has been in the making for […]
AmazeRealise helped Auto Trader capitalise on the World Cup despite not being a sponsor through its #AutoTraderGoals campaign, which evolved as England progressed through the competition. Campaign: #AutoTraderGoals Client: Auto Trader PR Team: AmazeRealise and Mynt Timing: June-July 2018 Summary While football might not have come home for England, Auto Trader, the UK’s largest digital […]