This week’s PR news in brief (12-16 March)
Here’s a round-up of the week’s essential PR news and features, including a preview of the B2B Marketing Expo, W’s latest account win and new hires at Hotwire and [...]
Opinion: Why those who tell the best stories rule society
Pat Southwell, director of strategy at Berkeley, argues that drama, adversity and “concentrating on the negative” is the key to great storytelling in comms. [...]
PrettyGreen launches creative production house The Producers
PrettyGreen has launched a creative production house called The Producers to tap into a growing need for “in-sourcing and co-creation”. Sian Baker, PrettyGreen’s content and [...]
Hotwire promotes Kate Hunter to head of B2B
Hotwire has promoted Kate Hunter to head of B2B, UK, to oversee and grow the agency’s B2B client base. She is tasked with growing the agency’s B2B offering across its [...]
W to launch Ministry of Sound private members’ club
Global entertainment brand Ministry of Sound has hired W to promote its forthcoming private members’ club and collaborative workspace, The Ministry. Located in a [...]
Meet the Journalist: GamesMaster’s Robin Valentine
Robin Valentine, editor of GamesMaster, outlines what is in the magazine’s 25th anniversary edition, how it has changed over the years and the game he’s most [...]
Gareth Davies joins MWWPR as UK digital lead
MWWPR has appointed Gareth Davies as its VP of digital strategy and UK digital lead to oversee digital strategy for the agency’s UK and EU clients. Davies will be [...]
Opinion: What we can learn about PR from the Winter Olympics
Dominic Pollard, director of content and comms at City Road Communications, discusses how the UK public’s lack of engagement with the Winter Olympics contains important [...]
Mercieca to help relaunch Butcher’s Pet Care
Butcher’s Pet Care has appointed Mercieca to manage trade and consumer PR for its rebrand, following a competitive pitch. Wendy Wing, head of brand and activation for [...]
Text100 wins European Bridgestone PR brief
Tyre manufacturer Bridgestone Europe has appointed Text100 to handle its corporate and brand PR. Text100 will plan and deliver a full corporate comms programme and support on [...]
Cision’s Tom Ritchie to deliver keynote speech at B2B Marketing Expo
Tom Ritchie, Cision EMIA’s product director, will deliver a keynote speech at next week’s B2B Marketing Expo. The B2B Marketing Expo, the leading marketing event in the UK, [...]
Spark Communications to ignite Ivalua’s UK PR
Ivalua, the procurement software company, has appointed Spark Communications to manage its UK PR activity. Spark will look to build the company’s profile in the UK through [...]
Roland Dransfield to launch Manchester regeneration scheme
Integrated marketing agency Roland Dransfield has been appointed to support the launch of the £200 million St Michael’s regeneration scheme in Manchester. Roland Dransfield [...]
WPR cements brief from FTSE 250 housebuilder
FTSE 250 housebuilder Redrow has appointed WPR to support its expansion in the Midlands, following a four-way pitch. The agency has been briefed to promote Redrow’s portfolio [...]
Who run the world? Organisations with objectives!
It’s an interesting time to be a woman. Over the last couple of years, movements like #MeToo, #TimesUp, the Everyday Sexism project, and the seemingly endless torrent of new [...]
Thinking fast and slow
You wouldn’t have thought that forensically detailed accounts of the use of statistics in basketball and “collatoralised debt obligations” in finance would lead to [...]
Eulogy shakes up management to drive growth
Eulogy has promoted Adrian Brady and Elisabeth Field to chairman and CEO, respectively, as the agency seeks to build on its most successful year yet. Brady started Eulogy in [...]
Clarity PR to promote ‘conversational marketing’ platform iAdvize
iAdvize, a platform that helps businesses engage customers and prospects with real-time messaging, has appointed Clarity PR as its UK comms agency. The firm has briefed [...]