For the next 12 months, the agency will deliver the brand’s PR campaigns, manage its UK press office and promote its new store launches.
Social Sugar MD Lara Besbrode said: “Cash Converters identified our passion for delivering great results. And our boutique agency can offer all the services that a big agency offers with a real personal touch.
“The account team comprises of dedicated, creative individuals who are not only PR savvy but have their fingers on the digital pulse, too.”
Michelle Holmes, head of marketing for Cash Converters UK, added: “The PR campaigns Social Sugar presented to us were really fitting to what we wanted to achieve in 2018 and beyond and I am in no doubt we will achieve the strategy we set out for this financial year.
“Our aim is to be the most trusted provider of finance and lifestyle needs to a broad base of value conscious, environmentally aware and socially responsible customers.”
- Pictured: Lara Besbrode (right) and the Cash Converters marketing team