The Playbook appoints Andrew Baiden

The Playbook appoints Andrew Baiden as managing director

Creative comms consultancy The Playbook has appointed Andrew Baiden as its new managing director.

Baiden will oversee a 10-strong team looking after clients in the sport, technology and consumer sectors. He will also work on the agency’s strategic development with chairman Gavin Megaw.

Prior to joining The Playbook, Baiden was creative director at Newgate Communications and his agency experience spans 26 years, including 17 years at Red Consultancy.

Baiden joined Red Consultancy as its eighth staff member and left as group MD, building the business into a 150-strong agency in the process. He oversaw campaigns for clients including Microsoft, Amazon, Activision, Samsung and Adobe.

He will take over from Eddie May, who was brought on board as managing director to establish The Playbook in June 2016.

Baiden said: “The Playbook is in great shape and has already achieved award-winning work in its first 18 months, so this is a perfect time to take the baton.”

He added: “We aim to strengthen the brand in its core areas as well as developing creative campaigns for new and existing clients and work closely with the rest of Hanover Group.”

  • Pictured: Andrew Baiden
Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]