The winner will also receive a £250,000 media prize fund from digital advertising partnership 1XL to help stage the campaign. The organisation represents 800 local news brands and has a unique monthly audience of 23 million people.
Entrants must visit the Creative Shootout website and submit something the judges “can digest in just 60 seconds” before Tuesday 28 November.
Judges including TV personality Jason Gardiner and talent manager Professor Jonathan Shalit will then select eight teams to compete in the live final at the British Academy of Film and Television Arts on Thursday 25 January 2018.
The live final involves a head-to-head creative pitch, with the teams receiving the brief from FareShare at lunchtime and then having four hours to perfect their pitch – before delivering it in front of the judges and a live audience.
Johnny Pitt, founder of Creative Shootout, said: “The Shootout came from a simple place. Namely, that creativity needs to be celebrated and showcased better. It’s ripped up the awards rulebook in the process, nurturing and showcasing the best creative talent out there, in a radical and real time format – and doing some good in the meantime.”