EuroFinance has chosen Aspectus to handle media relations for its International Treasury and Cash Management Conference for the second consecutive year.
The re-appointment follows Aspectus’ successful 2016 campaign, ‘Whatever you do, don’t mention that German corporates are backing Brexit’ – which secured coverage in Wall Street Journal Europe, City A.M and specialist treasury publications.
Aspectus has been briefed to provide on-site support and to increase EuroFinance’s profile ahead of this year’s conference, which will attract nearly 2,000 delegates and speakers from over 50 countries.
“As our reputation continues to grow, we need to ensure our brand is recognised among senior business decision makers,” said Jane Pinfield, head of marketing at EuroFinance. “With a proven track record of creating campaigns that directly engage group treasurers, selecting Aspectus again was a no brainer.”
Tim Focas, account director at Aspectus, added: “To be selected once again to run the communications for EuroFinance reinforces our business finance credentials.
“Our experience in developing compelling narratives, often linked to major events such as the Brexit talks, enables corporate treasury focused firms to showcase their value and expertise in the highest tier of media.”
The EuroFinance conference takes place in Barcelona from 4-6 October.
- Pictured: Tim Focas, account director at Aspectus