White Paper: Fake news and communications

With the concept of fake news challenging consumer trust in the media, Cision has published a new UK white paper highlighting the challenges this phenomenon creates for communicators and how to overcome them.

It reveals how important this issue is in the eyes of the public using exclusive survey data – and provides key insights from top journalists and PRs about what this means for the industry.

Fake news rose to the top of the political and media agenda in 2016 as both potential US presidents and political pundits worried about its impact and influence.

For communicators and journalists, it shone a spotlight the way news was being reported, produced and distributed. It highlighted the challenge of ensuring the general public can identify what is real news and dismiss falsehoods.

The white paper includes interviews with CNBC, BBC and Buzzfeed journalists – as well as a range of prominent communicators including  Amy Airey, PR director at ilk agency.

“Fake news is both a challenge and an opportunity for PRs,” said Airey. “A huge part of our job is to be on top of the media agenda and capitalise on reacting to it. But this is completely undermined if a chunk of the news that’s in the public domain is fake.”

Orla Graham, senior client insights manager at Cision, added: “Tracking things like public opinion in correlation with fake news to understand the relationship between the two is important to help see the wood for the trees.”

Please fill the form in below to download this white paper

YES, I would like a FREE demo. Please contact me.
I agree to opt-in to communications from Cision, and that I have read and agree to Cision's Terms and Privacy Statement.
By submitting the information in this form, I confirm that Cision may communicate with me regarding their products and services.
If you wish to update your marketing subscription preferences, please do so by visiting our GDPR pages


Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]