Investment service Click & Invest chooses Frank for consumer PR
Investment management firm Investec Wealth & Investment has chosen Frank to deliver a “holistic PR” strategy for its new online service, Click & Invest.
The agency will work with Citigate Dewe Rogerson, Investec Wealth & Investment’s retained corporate consultancy, to promote Click & Invest to UK residents with £10,000, or more, to invest.
Frank’s first project, the Click & Investaurant, launched this month. The menu takes inspiration from Investec’s analysis of clients’ risk appetites to encourage financially cautious Brits to reassess their perception of risk.
Throughout July, diners can complete a survey that assesses their appetite for risk in everyday situations, with diners who opt for riskier options being rewarded with more exotic meals.
“We were looking for a partner who could work side by side with us throughout the launch of Investec Click & Invest, which was an incredibly important phase for us,” said May Auster, Click & Invest’s head of marketing. “We’re confident Frank’s unique approach will deliver outstanding results throughout the course of the year.”
Alex Grier, Frank MD, added: “We presented an approach that tackled the challenges of the category, delivering a campaign plan based on clear consumer insight and paired with award-wining Frank creativity.”
- Pictured: Jane Warren, Click & Invest CEO, in front of the Click & Investaurant