Grayling has predicted the “rise of the robots”, and how communicators might be affected, in Me, Myself and AI, its new digital magazine examining the risks and opportunities being created by advances in AI technology.
The publication brings together AI and PR specialists to explore the communications challenges companies face when incorporating AI and automation into their business and business processes.
Given the rapid emergence of AI and robotics across many sectors, Grayling argues, the way we live, work and are governed is set to transform in the coming years.
Jon Meakin, Grayling’s global head of strategic services, said this shift is opening up a myriad of opportunities for communicators, but it is also creating risks.
He said: “While we as communications specialists are making no claims to be experts in the field of AI, it is our job to understand the potential advantages that may accrue from the effective communication of such advancements – and the risks.”
Sarah Scholefield, CEO of Grayling UK and Ireland, added: “AI and its possible impact has become a recurring theme among the companies with whom we speak and across multiple industry sectors, prompting us to explore further the communications risks and opportunities associated with it.
Me, Myself and AI is part of Grayling’s Advantage Series, an insights programme set up to address the reputational, regulatory and communication challenges facing businesses today.