TimeZoneOne, a global creative comms agency based in Chicago, has selected Oxfordshire-based agency Cellet Marketing & Public Relations as its strategic partner in the UK and Ireland for the Illinois Office of Tourism.
Cellet’s work will also include integrated travel trade programming to expand Illinois tourism’s international reach.
TimeZoneOne and Cellet will also work with Wiechmann Tourism Service in Germany and ConnectWorldwide in Japan.
Yolanda Fletcher, Cellet MD, said: “We are thrilled to be working with TimeZoneOne on the Illinois account to inspire the next generation of travellers to explore the wonderful state of Illinois.
“Our marketing will include integrated travel trade programmes to introduce new itineraries and expand existing ones in the state, destination training for agents and family trips. We will also be working very closely with our airline partners on route development.”
TimeZoneOne’s CEO, Daniel Thomas, added: “We have compiled one of the best global teams of tourism experts, partners and storytellers to build and evolve the Illinois tourism brand.
“The Illinois Made campaign, which centres on artisan-featured travel itineraries, is a fantastic way to showcase what makes this state so unique. We look forward to building on the Illinois tourism brand and evolving it through unique and inspiring storytelling worldwide.”