Brand incubator Garage Soho spearheaded the creative development behind the new branding concept, and Tangerine will work closely with the team to bring it to life this summer.
The website joins tech company Garmin on Tangerine’s motoring roster. The agency celebrated a successful pitch to reinvigorate Garmin’s Sat Nav and Dash Cam offerings in March.
Terry Hogan, MD at Motoring.co.uk, said: “Tangerine has an established track record in successfully supporting a number of big motoring brands.
“So, we knew we were in good company from the outset. Their experience, topped with a clear understanding of our audiences and combined approach of strategic thinking alongside bold creativity, convinced us we had found the right team to work with.”
Mary Harding, Tangerine’s consumer MD, added: “Tangerine is continuing to build its automotive credentials and we’re very proud to add Motoring.co.uk to our client list. We look forward to a long and successful relationship with them, kicking off with a momentous year in the brand’s history.”