NME selects Common Industry

Common Industry has been chosen by Time Inc.’s music and entertainment media brand, NME, to provide creative support and deliver a comms and influencer programme.


Common Industry will collaborate with NME on creative production and promotion.

The agency has been briefed to provide strategic consultancy for a series of upcoming projects, with a view to developing a new platform for the brand to be rolled out nationally.

The project will see Common Industry collaborate with NME’s in-house creative team, brand partners and select musicians on creative production and promotion.

The account was won following a three-way pitch.

Andrew Sanders, commercial director at Time Inc. UK, said: “We are excited to Common Industry on board. In a competitive pitch process, we were impressed by their creative thinking, their understanding of our brief and audience as well as their enthusiasm for the NME brand.”

Liam Fay-Fright, founding partner of Common Industry, added: “Partnering with NME is a hugely exciting opportunity for the whole team, many of whom have grown up reading the NME on a weekly basis or plastering their walls with pictures ripped from the magazine’s pages.

It is one of those iconic brands any agency team would love to work with and a long a fruitful relationship. We are naturally receiving payment in blue M&Ms.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]