The campaign will tap into P&H’s network of more than 1,000 vehicles making upwards of 55,000 deliveries each week to extend the reach of Missing People’s publicity appeals.
P&H will transform the sides of its beige delivery vans into mobile billboards for missing persons’ charity Missing People.
Announcing the partnership at its supplier conference last week, P&H CEO Tony Reed committed to a £1million fundraising programme over the next three years.
“The Delivering Hope campaign allows us to use our extensive delivery network to help this hugely inspiring cause,” said Martyn Ward, P&H MD. “To our customers, what matters is inside the vans. Yet, the exterior is effectively a blank canvas that could be used to grab people’s attention and help those in the communities we serve.”
Jo Youle, CEO of Missing People, added: “The new Delivering Hope campaign will be instrumental in helping us extend the reach of our publicity appeals and we really hope it will play a role in reuniting missing people with their loved ones.”