Clarity PR to promote portable vapourizers

Firefly has enlisted Clarity PR to handle UK communications for its range of portable vapourizers, created by ex-Apple designer Mark Williams and Silicon Valley entrepreneur Sasha Robinson.

Clarity PR wins Firefly

Clarity PR will help bring Firefly’s premium vapourizers to the UK market

The agency will oversee Firefly’s UK communications strategy, including media relations, reviews, events, thought leadership and speaking opportunities.

Baran Dilaver, Firefly’s COO and head of marketing, said Clarity has the right experience to bring – what Newsweek has dubbed – “the iPhone of vapourizers” to a UK audience.

He said: “The Clarity PR team has a track record of being able to take new, innovative premium products and to design campaigns to launch them to new audiences. Clarity PR was the best choice for us to work with on this exciting next stage of our product expansion.”

Sara Collinge, Clarity PR’s UK MD, added: “We at Clarity PR feel that we are best placed to help Firefly fully realise their business needs and the team are excited to help facilitate its expansion into the UK market.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]