M&C Saatchi PR has this week launched a new strategic and creative hub called CREATE, which it says will act as a central resource for more than 50 of its clients across eight of its offices globally.
Headed up by former director and founding member of M&C Saatchi PR, Nathan Kemp (pictured), CREATE’s offering spans strategy, creative, digital and design.
Kemp said: “We produce a breadth of work for our clients that require the very best in strategic and creative thinking. From major brand activations like The House of Peroni to positive behavioural change campaigns with the CAA, to putting a free climber on the Wembley Arch for EE and an influencer programme for Foot Locker across Europe, we put strategy and creative at the heart of what we do.
“It’s great that we now have a dedicated team within the agency, whose sole purpose is to come up with brilliant creative and innovation solutions for our clients globally.”
In addition to the promotion of Kemp, a number of new senior hires have been made to build the team, including planning director Bronwyn Fieldgate and head of design Allan Bailey.
Fieldgate, formerly of Ogilvy & Mather, previously worked across global strategy and consumer PR campaigns for the likes of Guinness, Martini, Amex, Vodafone, TK Maxx and Nescafé.
Bailey previously heading up a 20 strong in-house digital design team, and has extensive agency experience, having delivered through-the-line campaigns for brands such as Coca-Cola, Fanta and Dr Pepper.
He will be supported by a team of three designers and content producers, who will provide a suite of digital design and branding services to the agency’s consumer, corporate, social and experiential clients worldwide.
Chris Hides, MD and co-founder of M&C Saatchi PR, said: “Since launching M&C Saatchi PR in 2010, our philosophy of Brutal Simplicity of Thought and our ability to respond to the industry’s shifting needs has kept our agency delivering the best in class creative and strategic work.
“As both the agency and the market continue to evolve rapidly, CREATE is our answer to ensuring we have the head space, resources and talent to consistently deliver quality creative and strategic thinking for our clients.”
CREATE is also responsible for promoting a “culture of creativity and innovation” across the agency’s 130 consultants. Initiatives include a creative learning lecture programme called Intuition.
Designed to inspire creative thinking it sees a series of external speakers being brought into the agency to host talks on the likes of mindfulness, creative techniques and managing creative flow.