Flower Council of Holland has appointed Fever as its retained integrated consumer agency, with a brief to handle all social, content and PR activity across the UK. The appointment was made following a competitive tender process.
Flower Council of Holland promotes flowers and plants to consumers in a number of European countries. In the United Kingdom this is carried out through its Funnyhowflowersdothat.co.uk, Thejoyofplants.co.uk and Thegreengallery.com sites and platforms.
Fever has been brought on board as Flower Council of Holland looks to integrate all consumer comms activity under a unified planning and creative process. The agency will develop integrated, through-the-line campaigns designed to keep flowers and plants top-of-mind for UK consumers.
Fever’s remit includes press and influencer relations, the development of video, editorial and social content, and community management across Facebook, Twitter, Pinterest and Instagram.
Its social strategy will place an emphasis on bigger campaign-led creative executions that generate awareness and engagement in-channel, complimented by a content programme.
The agency’s first integrated campaign, Spring Senses, launched last week and used taste, touch, sight, smell and sound to showcase the positive impact and happiness flowers can bring to people’s lives.
Fever’s MD, Bruce McLachlan, and head of social, Thom James, will lead the account.
Chanel de Kock, Flower Council of Holland’s UK marketing manager, said: “We set out primarily looking for a new PR agency, but with a display of skills across social and content, and a strong viewpoint on how to integrate our communications even further, we made the decision to have Fever take the lead across all of our UK communication.
“We were really impressed with Fever’s ability to take a channel neutral approach to planning and creativity. It’s going to be a big year for us as we look to roll out ambitious campaigns to drive excitement around flowers and plants and we are delighted to have Fever on board right from the start of 2017.”
McLachlan added: “This is an account brimming with creative possibility, and we’re really excited to be able to develop campaigns for the Flower Council that can work efficiently – and cost-effectively – across all their earned and owned channels.
“We’ve dedicated a lot of our energy of the last few years to building out the Feveroffering, hiring people from non-traditional PR routes and investing in our creative studio team, so adding a client to our roster who is immediately keen to take advantage of each element of the agency is really gratifying.”