Founded in 1932, Bodega Muga consists of five vineyards: El Estapal, La Loma, Baltracones, Sajazorra and La Loma Alta.
The Lifestyle Agency will target lifestyle, trade, food and drink titles in the UK to raise the profile of Muga’s Rose and white wines.
Charlie Mason Pearson, MD of The Lifestyle Agency, will lead the account and report to Bodegas Muga’s co-founders, Eduardo and Manu Muga, as well as marketing manager, Ana López-Cano Lamarain.
Eduardo Muga said: “We chose The Lifestyle Agency for the hands-on approach that comes from working with such a close-knit and efficient team. The team have fantastic experience and key contacts within the industry.”