Threepipe wins PR brief to launch Aero Heavenly
Lactalis Nestlé Chilled Dairy (LNCD) has hired Threepipe to launch Aero Heavenly, a new mousse in a large single tub, which launches this month.
Launching in two varieties, ‘milk chocolate’ and ‘salted caramel’, Aero Heavenly is described as an “after-dinner sharing treat”.
Threepipe has been briefed to “leverage the passion for Aero chocolate” and attract consumers who are looking for a new alternative to other chilled after-dinner treats.
Activity will include an influencer-led campaign, media relations and trade media work.
Jim Hawker, co-founder of Threepipe, said: “It’s fantastic to be part of a launch for such an iconic brand and to take it into a new and growing category. We are really looking forward to getting people’s taste buds watering at the prospect of sharing an Aero Heavenly mousse.”