British leather brand Smith & Canova hires Bright Light PR

Bright Light PR has been chosen to handle the PR for British heritage leather and accessories brand Smith & Canova.

Bright Light PR will raise the profile of the story behind the Smith & Canova brand. It began in a leather repairs shop in Leeds, founded by David Smith Senior in 1910.

Three generations of leathercraft and nearly 100 years later, his grandson, David Smith Junior, founded the brand in 1995 drawing from his family history in leather-crafted goods.

Paige Mengers, MD of Bright Light PR, said: “We are delighted to be working with Smith & Canova. Its ranges of contemporary and tech-friendly designs are breaking new ground in the British heritage market, and we are so pleased to be a part of the adventure.

“This is a really exciting opportunity for Bright Light to utilise our extensive know-how in both the luxury and digital sectors to position the brand at the forefront of rich and cultural British design, where it has always belonged.”