Zambuni promotes London’s first Fly Fishing Fair

The London Fly Fishing Fair has appointed Zambuni to launch its inaugural exhibition and help new audiences understand all aspects of the fly fishing industry.

zambuni-london-fly-fishing

London Fly Fishing Fair ambassador Marina Gibson

A new initiative created by John Kelley and his son Fergus, the fair –  which takes place on 10 and 11 March – will bring together fly fishing and country lifestyle brands, as well as exhibitors from leading fishing destinations worldwide.

Zambuni will pitch the profiles of the Kelleys, their backgrounds and why they are qualified to launch the fair, to print and digital titles that specialise in the outdoor lifestyle.

The agency will hold press events to introduce key national lifestyle press to the opportunities to fly fish within the M25.

As a new event in the capital, Zambuni will also target event listing opportunities within mainstream London publications, as well as secure interviews across leading news channels on TV and radio.

Social media and brand partnerships will also be used to raise the profile of the fair.

Zambuni’s senior account executives, Laura Bott and Kathryn Fensterstock, will lead the account and report directly to Kelley.

Zambuni director Claire Zambuni said: “Zambuni is delighted to work with The London Fly Fishing Fair and looks forward to being a part of an exciting exhibition that champions our passion for country pursuits, travel and adventure. We look forward to utilising our expertise in the fieldsports and lifestyle sector, positioning the show as a leading event in the fly fishing calendar.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]