AfterShokz hands UK PR brief to Ranieri

Consumer tech PR firm Ranieri has been appointed by AfterShokz to handle the UK PR for its bone conduction headphone range, including the Trekz Titanium and Sportz Titanium.



Initially developed for military special operations and law enforcement in 2001, bone conduction technology uses transducers to guide mini vibrations through the cheekbones to the inner ears, allowing users to listen to music without blocking their ears and impacting upon their awareness.

AfterShokz is looking to develop its status as a leading brand in the industry, offering a “safe alternative” for cyclists and runners when listening to music.

Ranieri’s brief includes a PR, events and influencer campaign targeting the lifestyle, health and fitness and technology sectors.

Kim Fassetta, chief marketing officer at AfterShokz, said: “We chose to work with Ranieri in the UK because of the agency’s strong track record in the health and fitness market.

“With the team’s expertise and knowledge, we’re convinced it will help us to build the AfterShokz brand, raising awareness and promoting the benefits of bone conduction technology. We look forward to a long and fruitful relationship.”

Pietro Ranieri, MD at Ranieri, added: “AfterShokz has already built a strong brand in the US and we’re keen to replicate that success over here. The company’s exciting and innovative technology will no doubt help us to build the story with consumers. We’re excited about working together.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]