Metia Group appoints new vice president EMEA

B2B marketing agency Metia Group has appointed Stuart Handley as vice president Europe Middle East Africa (EMEA).

In his new role, Stuart will be based in London and take responsibility for leading the development and delivery of content marketing, social media, lead generation and communications campaigns at the global agency.

Most recently, Handley was VP of brand at Mimecast, where he led communications for its Initial Public Offering (IPO) on Nasdaq.

Previously, his senior communications and marketing roles have encompassed an in-house position at Dell Technologies and agency-side roles at Text100 and Hill+Knowlton.

Handley said: “Metia has built an impressive record helping its clients grow their businesses. Its focus on delivering measurable results meets the demand from CMOs for strategies that show clear impact on the business. That said, hitting the numbers is only part of the story.

“I wanted to join because Metia delivers this impact with work that also shows creative flair and innovation in digital marketing. CMOs get the best of both worlds if you like – results that move the business and stand-out campaigns they can be proud of.”

Handley will work with technology brands such as Microsoft, Dell, Misys and Workday. In 2015 and 2016 Metia Group delivered programmes across 48 EMEA countries.

Steve Ellis, chief executive officer at Metia Group, added: “We are confident that Stuart will provide the experience and drive to keep the business expanding in the UK and the rest of EMEA.”