Traffex is an international traffic management exhibition, while Parkex is a parking exhibition and a British Parking Association (BPA) event. Both are organised by Brintex Events.
YOU will manage all media and PR surrounding the exhibitions.
Jon Gibson, group event director at Hemming Group, said: “YOU has been an absolute asset to the event in previous years and we are happy to reunite with an agency we know and trust.”
Traffex & Parkex trade shows showcase technological advancements in the industry, and play host to more than 300 exhibitors. This year, the three-day events will be held from 4-6 April at the NEC Birmingham.
Kirk Hoatson, director at YOU, will head up the Traffex & Parkex account. He added: “It is great to have been asked to promote the show again this year. We have been working with Traffex in some form or other for over 25 years – since its inception.
“It is always a pleasure to deal with a world-leading event and with 2017 looking to be bigger and better than ever, we are very excited to be taking part.”