Sundeep Sehijpal, a PR consultant and former reporter at the Worcester News, has been brought in to lead Star Public Relations, the West Midlands agency launched by the Midland News Association last year.
Star PR, which headquarted in Telford, is part of the Midland News Association, which is one of the UK’s largest independent regional media organisations and publisher of the Express & Star and Shropshire Star newspapers.
Sehijpal joins Star PR with 14 years of media experience, including over 10 years as a PR consultant, most recently at Birmingham-based WAA Chosen. Prior to his career in PR, Sundeep was a reporter at the Worcester News.
Chris Leggett, marketing and comms director at the Midland News Association, said: “Star Public Relations will complement our popular print and digital offerings. I am sure Sundeep will rise to the challenge of relaunching the agency.
“Local businesses trust the MNA brands to provide high quality news and advertising services. Star Public Relations will add to our portfolio by providing impactful public relations.”
Sehijpal added: “I am really thrilled to be leading Star Public Relations. My aim is to grow the agency and establish it as a high quality, reputable agency, which delivers a first-class PR service for clients. To achieve this, I will be drawing upon my experience of promoting leading national B2B and consumer brands.”