Publicis Health UK has appointed Victoria Wright as managing director of Publicis LifeBrands, Publicis LifeBrands Resolute and Real Science Communications and Alister Sansum as director of scientific and medical services across Publicis Health UK.
Wright will now oversee the management of all three agencies which cover PR, medical education and advertising. The appointment reflects important strategic changes to the leadership and structure of the three agencies, designed to boost its integrated offering.
Ash Kuchel, global group president at Publicis Health, said: “With her infectious passion and vision, Vic was the perfect person for the job. I’m confident she will help us create an even stronger, more integrated offering. With a 360 view on communications, our offer is simple: no silos, just great communications specialists committed to doing the very best for their clients.”
Alister Sansum, former general manager at Real Science Communications, will look to strengthen ties between scientific communities in the US and EU.
Business unit directors have been appointed for each agency as follows:
- Katie McMorran: Advertising Business Unit Director, Publicis LifeBrands
- Ann Hughes: PR Business Unit Director, Publicis LifeBrands Resolute
- Glen Halliwell: Medical Education Business Unit Director, Publicis LifeBrands Resolute
- Clare Middleton: Medical Education Business Unit Director, Real Science Communications
Sansum commented: “We have so many talented people across our three agencies – from the colourful creatives to the scientific strategists and gifted PRs. It’s a no-brainer that we’re stronger together.”
Victoria Wright added: “It’s an exciting time for us and I can’t wait to see all the amazing things we can achieve by working more closely as one team. Bring on 2017!”