Mitek appoints CCgroup for UK PR

Mobile identity provider Mitek has appointed tech PR agency CCgroup to handle its PR in the UK as it plans to expand into Europe.

CCgroup, which will work closely with Mitek’s US agency MIX PR, will run a press office targeting high-profile platforms that influence financial institutions, fintechs and payment organisations. It will also implement a dedicated analyst relations programme and regular content-led lead generation campaigns.

Mitek provides financial organisations with mobile capture and identity verification software solutions to establish a person’s real identity during a mobile transaction, thus enabling a safer and more secure process.

Ann Reichert, senior marketing director at Mitek, said: “Financial services organisations in the UK, Europe and beyond are facing a host of technological, political, social and economic issues during the biggest transformation in the sector’s history.

“With digital transformation driving board room agendas, Mitek has the technology to create a digital relationship between provider and customer right from the outset. We need to capitalise on this opportunity and strong public relations is integral to our growth plans. CCgroup’s experience and expertise will be invaluable to our expansion efforts and European success.”

Daniel Lowther, head of FinTech at CCgroup, added: “Mitek is a genuine innovator at the intersection of mobile, identity and artificial intelligence – some of the hottest trends in tech right now. We love working for visionary, bold and ambitious companies in fast growing markets and Mitek ticks all these boxes. We’re excited to tell Mitek’s story in the UK and support its accelerated growth in the UK and beyond.”