Golin has brought in Razorfish’s Alex Brittain to lead its specialist digital design and build team.
Brittain was previously head of business development at Publicis Groupe-owned Razorfish, where he oversaw the digital agency’s Unilever relationship.
At Golin, Brittain will work alongside head of content and social Neil Kleiner and the agency’s wider leadership team, to enhance its digital offering and drive integration.
He will report to Golin’s London MD, Bibi Hilton.
Hilton said: “Over the past 60 years, Golin’s business has evolved from pure public relations to award-winning communications that integrate PR, social and digital. Alex’s digital and leadership experience make him the perfect person to join us as we continue to transform in our ambition to be the defining agency of this decade.”
Brittain added: “As traditional silos continue to disintegrate in the marketing industry, I’m thrilled to join one of the most prestigious integrated communications agencies out there; offering PR, social, content as well as world-class digital work.”