Eight agencies, from five continents – specialising in financial technology (Fintech) PR – have joined forces to form the Global Fintech PR Network, which claims to be the first network of PR agencies specialising in fintech.
The network enables member agencies to offer their local clients a global perspective on the fintech industry. It is also a platform for collaborative servicing of clients operating across geographies and to help organisations within the fintech space work with local leading agency specialists.
The list of founding members of The Global Fintech PR Network includes:
- London: MD Consulting
- Austin, Texas: Manzer Communications
- Copenhagen: Norfico
- New York: Vested
- Sao Paulo: Nobiletec
- Singapore: Bowlah PR
- Sydney: Honner
- Tel Aviv: Spicetree Communications
Martina Doherty, Managing Director at London-based MD Consulting, said: “PR and marketing professionals can sometimes struggle implementing campaigns outside of their ‘home’ geography – after all, we have spent our careers building up relationships locally. However, when clients operate their businesses across geographies, they often expect PR and marketing campaigns to mirror that.”
She added: “Through membership of this network, agencies will be able to offer clients an improved level of service outside their ‘home’ geography, safe in the knowledge that there are partner agencies within the network ready to advise, assist and share relationships when needed. This is not only a good thing for member agencies – it is a benefit to clients.”