Edelman has appointed James Morris as senior director of corporate reputation.
Morris will join Edelman in early January next year and lead the growth of its corporate narrative and positioning work.
Edelman’s corporate team comprises of 80 people, who provide advisory services, integrated masterbrand campaigns and specialist support, including employee engagement, crisis and litigation and legal affairs consultancy.
Morris joins Edelman from Greenberg Quinlan Rosner Research. As director in its European division, he advised leaders from international business and politics on reputation management. A specialist in using data to drive communications strategy, his clients have included British Gas, Virgin Media, McKinsey, Save the Children, Thames Water and Starbucks.
Nick Barron, managing director at Edelman, said: “Increasingly, our clients are asking us to help them articulate and refine their purpose, strategy, and key positions on business-critical issues. James’ experience in business and politics gives him the breadth and depth of thinking that our clients need, while his background in data science will ensure we offer the rigorous approach that their challenges demand.”
Morris said: “I’m excited to be joining a company that has invested so heavily in its research, planning and creative capabilities and on building a sophisticated understanding of trust. It makes it the perfect place to do first-class work at a time of rapid change.”