It will implement a media relations campaign to position Toucan as an expert and leading commentator on relevant issues.
Rasha Khawaja, founder and CEO of Toucan, said: “As a talent spotter and cultivator of financial support, professional mentoring and partnerships, Toucan takes an all-encompassing approach to supporting start-ups. The PR Office will help raise our profile through its unique experience working with top business media.”
Shimon Cohen, chairman at The PR Office, added: “Toucan brings a fresh take on supporting start-ups from the early stages, which is different to a standard incubator. It goes above and beyond to develop businesses and works with them for as long as they need the help. We are delighted to be working with such a unique organisation which will help drive the start-up ecosystem and support our economy.”
Toucan supports start-ups through a mentor and investor network, which specialises in food and beverage, lifestyle and retail sectors.