Threepipe has been brought in by The Romford Town Management Partnership (RTMP) to help position the town as the “luckiest town” in the UK. The agency has also won a brief from Clive Christian, the British luxury interiors and fragrance company.
The RTMP has asked Threepipe to drive local and national awareness of the town as it unveils its new brand identity in the build up to Christmas.
Its new brand is intended to position Romford as the ‘luckiest town’ in the UK, as it has ‘created’ more Lotto millionaires than any other UK town or city.
Threepipe will be working closely with the local community to bring promote its new identity through an integrated campaign, which will include experiential marketing, social advertising and media relations support.
Jonny Birkett, Romford growth manager at the RTMP, said: “We were impressed by both the creativity of the ideas to bring the new identity to life but also by the strategic approach to social targeting to showcase what Romford has to offer in terms of daytime visits and nightlife.”
Threepipe has also been briefed to manage Clive Christian’s digital advertising and SEO programmes across its collections during the festive period.
The agency will manage paid search and display retargeting, as well as social advertising formats through Facebook and Instagram. Activity will be supported by both on and offsite SEO work, including technical optimisation and creation and outreach of content to key influencers.
Deborah Stead, brand director for Clive Christian, said: “We were impressed by Threepipe’s experience in working with other premium brands and their understanding of our product portfolio and target customer at this key time of the year.”