Susan Milne-Bennett, a former MD of Ogilvy PR and Hill+Knowlton in New Zealand, has joined Tangerine in the UK as deputy MD of its B2B team, with a brief to support ambitious growth plans.
Milne-Bennett has worked with global market leading brands in the food, financial services, manufacturing, energy and transport sectors, including Heinz, Beef & Lamb NZ, Cadbury, Netherland’s Headquartered Rabobank, BP, Veolia Transport and British Airways.
Sam Gregory, Tangerine’s B2B MD, said: “In recent years Tangerine’s B2B offering has grown to represent nearly half of all consultancy revenue and we are continuing to invest in this ongoing expansion. Sue is a pivotal addition to our 25-strong team and will be helping to grow our great portfolio of top national and international B2B brands.
“She has advised businesses across the globe at the highest level and her big brand experience, particularly in the corporate and professional services sectors, will be a huge benefit to our clients.”
Milne-Bennett added: “Tangerine’s approach of creating bold and brave strategies that help brands not just stand out, but really engage audiences in meaningful ways is very refreshing in B2B. I’ll be working together with Sam and the team on continuing to evolve our offer and keep our clients a step ahead in terms of how they use communications to deliver real business benefits.”