MyTutor, an online marketplace that matches school pupils searching for a tutor with university students looking for rewarding work, has appointed Threepipe to manage its SEO programme and drive new customer acquisition and brand awareness.
The MyTutor platform allows parents and students to search for additional support across a database of vetted tutors, before arranging an online meeting to ascertain whether there is a good personal match.
Threepipe’s SEO programme aims to promote the online tutoring marketing place to parents and students searching for one-to-one support for GCSE, A-levels and IB.
Kat Crane, marketing manager at MyTutor, said: “We were impressed by Threepipe’s understanding of our offer and the market in which we are building our business. Their ability to deliver both technical SEO support as well as offsite content outreach was a key factor in its appointment.”
Tony Thomas, co-founder of Threepipe, added: “It’s fantastic to be working with a company that has solved such a big problem by bringing together such a fragmented audience into one vibrant community. Online tutoring is a fast growth industry and we are helping MyTutor to be front and centre of the rising search for additional help.”