Jonathan Smith to head up trade team at Cirkle

Jonathan Smith, former associate director at Clarion, is to join Cirkle as director of its 20-strong trade team on 5 December.

Cirkle Jonathan Smith

Jonathan Smith

Smith has 15 years’ experience in trade and corporate PR, helping clients to deal with regulatory and legislative issues, as well as running category education campaigns.

He has run campaigns for multi-brand owners including JTI, Wrigley, Nestlé Confectionery, Unilever and Reckitt Benckiser.

Smith will sit on Cirkle’s management team, taking a lead role in its internal ‘Trade Excellence’ training programme, and will work across a range of the agency’s trade clients, including Nestlé Waters, Hovis and Pernod Ricard UK. He will report to Cirkle’s MD Ruth Allchurch.

Allchurch said: “We took the search for this particular role incredibly seriously as we wanted to get it right. We are very lucky to have found Jonathan and know he will be a tremendous asset to Cirkle as we continue to grow our dynamic business.

“His strategic mind and FMCG and retailer industry knowledge will help continue to build on our already healthy trade and corporate remits as part of our ‘Influence in the Round’ offering to clients.”

Cirkle’s trade and consumer clients also include Morrisons, Premier Foods, PepsiCo, GSK, the happy egg co, Mission Foods, Ferrero, Energizer, Hipp Organic and Kerry Foods.

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]