Webgains appoints Rooster

International performance marketing group Webgains has appointed Rooster to be its first PR agency.

Richard Dennys 1

Richard Dennys

Following the announcement of its new CEO, Richard Dennys, Webgains has briefed Rooster to promote its services, results and client roster, which includes Nike, Samsung, Ann Summers, Oakley and Mothercare.

Dennys said: “Having worked successfully with James and his team at Qype and Azimo, I’m pleased to have them on board with Webgains. We’re working on a number of innovative new projects that will carve out a bright new era for the performance marketing industry. Rooster is the ideal partner to ensure that current and prospective clients hear about all that we’re up to.”

Dennys joined Webgains earlier this month and has taken responsibility for the strategic and operational management of Webgains. Rooster will help to promote the business’ track record of driving sales via its large network of publishers.

James Brooke, managing director at Rooster PR, added: “Webgains has been quietly successful for over a decade, delivering a pay-by-performance service for thousands of big name brands. We’re looking forward to working with Richard and his team to lift the lid on their success and ensure they stay one step ahead in the competitive performance marketing industry.”

Founded in 2005, Webgains is an international, results-driven performance marketing company headquartered in the UK.

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]