Way To Blue appoints Claire Slight to group digital role

Way To Blue has brought in Edelman’s Claire Slight as group digital and social director, as part of a major restructure that will create a new specialist global team across the company’s offices in the UK, US, Canada, Australia and across Europe.

Way to Blue 1

Claire Slight

Slight has worked with Edelman Digital over the past two and a half years across its Unilever and HP portfolio.

Before joining Edelman, her experience included contract roles both agency-side and in-house for brands including M&S, John Lewis, BMW and L’Oreal Paris. Prior to that, she was at The Red Consultancy’s digital arm, Shiny Red, where she worked across several FMCG brands.

She will take up her new role later this month (August) to work with clients including NBCUniversal, Sony Pictures, Endemol Beyond, Amazon, Hamleys and Yo! Sushi.

She will also head up Way To Blue’s dedicated influencer business, iN.

Slight’s appointment is part of a wider group restructure designed to enhance the 120-strong agency’s global capabilities across film, home entertainment, television and consumer brands.

LightBrigade founder Alan Twigg, who joined Way To Blue in March, becomes group director of consumer with global responsibility, Holly Larsen becomes regional director for the UK, James Everard becomes group head of research and insight, Giles Hadman becomes group director of media and Rebecca Winch becomes group director of creative production.

The agency is currently looking to fill the role of global head of entertainment.

Way To Blue CEO Adam Rubins said: “Our business has grown significantly in the last three years and this restructure is designed to maximise opportunity within the group, both for our clients and our talent.

“The goal here is to create a fully global and integrated structure, one we believe will be a footprint for all agencies moving forward. We are also delighted to welcome Claire who bolsters our digital, influencer and social capabilities worldwide.

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