Hammerson and Standard Life, development partners on the North London regeneration scheme, the Brent Cross Cricklewood Project, have enlisted Tavistock to provide local and London-wide media relations and community consultation services.
Tavistock has been briefed to devise and implement a communications campaign to share the details of the project with the media. The Brent Cross Cricklewood Project aims to boost the area with a regenerated town centre, including the new Brent Cross Shopping Centre.
The PR firm will also support Hammerson and Standard Life in planning permission negotiations and project delivery.
Mike Bartlett, associate director at Tavistock, will lead the account team, and report directly to Hammerson’s development manager Ben Littman and Standard Life’s John Brophy.