Rain to launch new “home wellbeing” brand

New luxury “home wellbeing” brand TINCTURE has appointed Rain Communications to handle its UK launch, which is set for October 2016.


TINCTURE will launch in October 2016

Founded by sisters Anastasia Brozler and Angelika Davenport, the “all-natural” TINCTURE brand aims to protect against the “harms of modern day living”, with cleaning products including surface cleaners, washing up liquids, hand lotions and room sprays.

Rain’s luxury consumer brand and retail team has been briefed to introduce TINCTURE to related media and help organise the brand’s UK launch in October. Its products will be available both online and with major luxury and natural health stockists in the UK.

The account will be led by Rain’s head of retail and brand, Fiona O’Rorke, who will report to TINCTURE’s  commercial director, Jocasta Kelsey.

O’Rorke said: “TINCTURE is an incredibly exciting brand. There is nothing else like it on the market. We are looking forward to seeing the media and consumer reactions to such an innovative concept – the idea that you can actually enjoy cleaning while ‘cleansing’ your home is a huge step forward.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]