LEWIS and Exact aim to increase brand awareness across EMEA, with a specific focus on France. As the hub agency across EMEA, LEWIS will provide Exact with consultancy and content services.
The campaign will focus on securing media coverage with accountancy and SME media, and will ensure the efficient and consistent communications across Exact’s existing network of agencies.
Jelle Zuidema, PR and content manager at Exact, said: “We chose LEWIS for its track record of establishing brands in new geographies. LEWIS also demonstrated a solid understanding of our business and our communications goals.”
Exact builds cloud-based software for entrepreneurs and accountants. Headquartered in the Netherlands, the company aims to build awareness in other EMEA markets through a communications strategy that includes ‘compelling and educative content for target audiences’.
Yasmine Boucetta, international associate director at LEWIS, added: “Exact matches the typical profile of companies we love working for. They’re innovative, ambitious and fast-growing. In addition, the company shows a strong vision for their business and communication goals. Exact adds to our growing portfolio of international clients supported by our hub model.”
LEWIS clients include Siemens, NEC and Lutron.